Strategic Public Relations & Music Publishing Insight | Dr. Logan Westbrooks

Cut through the clutter and capture attention
In every era of music, visibility and ownership determine longevity. Dr. Logan H. Westbrooks has spent more than 50 years in the engine room of the industry, shaping campaigns, guiding artists, and working within major-label systems during pivotal cultural shifts.
Today, his perspective offers musicians, educators, and professionals a grounded understanding of how public relations for music artists and music publishing truly operate.
In a business where perception moves markets, insight becomes an artist’s most valuable asset.

Role Of Public Relations In A Artist’s Career

Many artists start out thinking PR is just about getting press coverage, but it's actually way more strategic than that.
Public relations for music artists is, in essence, the story of their career; it shapes who they are, how people see them, and where they're headed in the years to come.
Solid PR work makes sure that:
● An artist’s message is simple and consistent.
● Interactions with the media build trust rather than confusion.
● The artist’s public image fits with their creative goals.
● Communication stays consistent as they grow, release music, and face setbacks.
all about the music business book

Inside The Public Relations Music Industry:

The public relations music industry is complicated these days. Attention spreads quickly across digital platforms, audiences change rapidly, and stories develop instantly. This situation calls for a strategy, not just improvisation.
Modern music PR involves:
● Organized press outreach
● Thoughtful messaging and brand synergy
● Social media planning
● Support for tours, releases, and public engagements
● Handling relationships with media, partners, and stakeholders
Dr. Westbrooks' background as an executive provides a real sense of how all of these pieces fall in place behind the scenes.

Understanding Publishing: The Financial Backbone Of Music Careers

While PR governs the story, publishing governs the value.
Yet many new artists misunderstand how publishing companies' music divisions truly operate. Publishing structures affect ownership, royalties, licensing, and long-term earning potential.
A solid understanding of publishing companies' music practices helps artists:
● Protect their intellectual property
● Track and collect global royalties
● Monetize music through licensing and sync
● Preserve catalog value across their careers

Where PR, Publishing, & Artist Development Intersect

Transitions between visibility, ownership, and opportunity reveal a consistent truth: no part of the industry stands alone.
Without clear communication, publishing suffers, and without public relations for music artists, momentum fades.
That’s why artists need a full-picture strategy, one that balances creativity with business structure.

Typical Mistakes Musicians Still Make

Even today, up-and-coming musicians still face common, avoidable difficulties, which include:
● Inking contracts, unaware of the impact on their intellectual property.
● Lacking a defined narrative to convey across every channel.
● Prioritizing viral success rather than creating a lasting brand.
● Lacking awareness of how PR affects their image in the long run.

A Perspective Built On Experience, Not Conjecture

Dr. Westbrooks' many years in the business give him a grounded and practical take on PR and publishing. His books and lessons help artists and other professionals grasp the systems that shape and elevate entire careers.
So, if you're looking to get a better sense of public relations for music artists, how the public relations music industry operates, or the inner workings of publishing companies' music, then Dr. Logan Westbrook’s work becomes a must-read, as it's built on practical insight that does apply in real-life applications.
Larita Shelby
LaRita Shelby is Tennessee native whose family hails from Memphis, Tennessee on Carnegie Street. Shelby is also the owner of SB Media & Marketing and Shall Be Productions. She has worked with Dr. Logan H. Westbrooks for over a decade as a creative consultant and project manager. Additionally, LaRita is VP of Business Development at Lee Bailey’s EURweb.com. LaRita is the author of On My Father’s Side and The Brand Beside the Brand. She is a screenwriter, former military broadcaster, singer and actress. LaRita is especially proud to contribute to the Lauderdale Sub book project which unfolds the rich history of faith and excellence that fueled her family’s neighborhood. Miss Shelby is an undergraduate of Loyola Marymount and she holds a Master of Media and Communication Psychology degree from Touro University. Most recent accolades include: 2025 NAWBO Nominee for Community Business Leader of the Year, 2024 President's Volunteer Service Award, 2024 Certificate of Recognition City of Los Angeles Mayor Karen Bass, 2023 Leadership Award from the Regional Cal Black Chamber of Commerce of SFV and 2020 Certificate of Recognition City of Los Angeles Mayor Eric Garcetti. It’s business by day and jazz by night, LaRita also performs as “Jazzy Rita” and she is a proud member of Sigma Gamma Rho Sorority, Inc. Her music can be heard on all digital outlets under Jazzy Rita Shelby.
For info: ContactUs@SBMediaandMarketing.com
https://www.sbmediaandmarketing.com/
Larita Shelby
LaRita Shelby is Tennessee native whose family hails from Memphis, Tennessee on Carnegie Street. Shelby is also the owner of SB Media & Marketing and Shall Be Productions. She has worked with Dr. Logan H. Westbrooks for over a decade as a creative consultant and project manager. Additionally, LaRita is VP of Business Development at Lee Bailey’s EURweb.com. LaRita is the author of On My Father’s Side and The Brand Beside the Brand. She is a screenwriter, former military broadcaster, singer and actress. LaRita is especially proud to contribute to the Lauderdale Sub book project which unfolds the rich history of faith and excellence that fueled her family’s neighborhood. Miss Shelby is an undergraduate of Loyola Marymount and she holds a Master of Media and Communication Psychology degree from Touro University. Most recent accolades include: 2025 NAWBO Nominee for Community Business Leader of the Year, 2024 President's Volunteer Service Award, 2024 Certificate of Recognition City of Los Angeles Mayor Karen Bass, 2023 Leadership Award from the Regional Cal Black Chamber of Commerce of SFV and 2020 Certificate of Recognition City of Los Angeles Mayor Eric Garcetti. It’s business by day and jazz by night, LaRita also performs as “Jazzy Rita” and she is a proud member of Sigma Gamma Rho Sorority, Inc. Her music can be heard on all digital outlets under Jazzy Rita Shelby.
For info: ContactUs@SBMediaandMarketing.com https://www.sbmediaandmarketing.com/
Dr. Justin D. Key
Dr. Justin D. Key is a business strategist, entrepreneur, and consultant with over 15 years of experience across the entertainment, education, and corporate sectors. As a trusted advisor to Dr. Logan H. Westbrooks, he provides strategic counsel on business development, contract review, and technology integration. A mathematician by training and a creative entrepreneur by passion, Dr. Key bridges innovation, structure, and vision to help advance Dr. Westbrooks’ ongoing ventures.
For info: Justin@JustinDKey.com
Dr. Justin D. Key
Dr. Justin D. Key is a business strategist, entrepreneur, and consultant with over 15 years of experience across the entertainment, education, and corporate sectors. As a trusted advisor to Dr. Logan H. Westbrooks, he provides strategic counsel on business development, contract review, and technology integration. A mathematician by training and a creative entrepreneur by passion, Dr. Key bridges innovation, structure, and vision to help advance Dr. Westbrooks’ ongoing ventures.
For info: Justin@JustinDKey.com
Dee Robinson
Dee Robinson is a creative poet and the founder of Dee Robinson, the Right Writer Professional Writing Service. For over twenty years, she has helped clients elevate their stories as a speech writer, ghost writer, editor, consultant, and idea maven. After helping many others, Dee has written her own book titled The Capricious & Anecdotal Sojourn of a Woman who Sometimes Processes Information in a Peculiar Fashion.
In 1998, Dee established Mentaltainment, an entertainment production company with an emphasis on creating enlightening and uplifting live entertainment. Dee is also an indie filmmaker who has produced two short films—It’s Never too Late and The Healing House.
In 2005, through Mentaltainment, she produced an all-night jam session called The People Café that had the vibe of a modern-day juke joint. It was inspired by a song she wrote called The People Café. The jam session was the talk of the town and ran for 15 years.
As a poet, Dee produced a critically-acclaimed spoken word CD called WomanFlower and she released two CDs—Grown & Sexy Lullabies: Music to Love By and Let There be Love. She also released several other Singles. Dee Robinson has a Bachelor’s Degree in Journalism from Georgia State University. She resides in Atlanta, Georgia and is a valuable asset to Dr. Westbrooks’ team.
Dee Robinson
Dee Robinson is a creative poet and the founder of Dee Robinson, the Right Writer Professional Writing Service. For over twenty years, she has helped clients elevate their stories as a speech writer, ghost writer, editor, consultant, and idea maven. After helping many others, Dee has written her own book titled The Capricious & Anecdotal Sojourn of a Woman who Sometimes Processes Information in a Peculiar Fashion.
In 1998, Dee established Mentaltainment, an entertainment production company with an emphasis on creating enlightening and uplifting live entertainment. Dee is also an indie filmmaker who has produced two short films—It’s Never too Late and The Healing House.
In 2005, through Mentaltainment, she produced an all-night jam session called The People Café that had the vibe of a modern-day juke joint. It was inspired by a song she wrote called The People Café. The jam session was the talk of the town and ran for 15 years.
As a poet, Dee produced a critically-acclaimed spoken word CD called WomanFlower and she released two CDs—Grown & Sexy Lullabies: Music to Love By and Let There be Love. She also released several other Singles. Dee Robinson has a Bachelor’s Degree in Journalism from Georgia State University. She resides in Atlanta, Georgia and is a valuable asset to Dr. Westbrooks’ team.